Andrew Tyndall Offers 10 ‘Sneaky Ways’ ABC Boosts ‘World News Tonight’ Ratings

By Mark Joyella 

ueland_abc_boosting_ratings_mainWith the most entertaining of illustrations (right), The Hollywood Reporter today offers a guest column by Andrew Tyndall, who sees plenty of wizardry–and not as much world news–in the recent ratings rise of ABC’s “World News Tonight” with David Muir:

Under ABC News president James Goldston, World News has cut back on international and political stories and introduced a sensibility closer to that of Good Morning America, complete with tabloid true crime, sports-and-celebrity coverage, news-you-can-use service journalism and buzz around social media.

Tyndall concedes ABC is hardly the only news organization to try new ways of appealing to an audience or maximizing its reach on social media. But he believes at “World News”, those whiz-bang ideas are on display “more systematically.”

Check out Tyndall’s list of ten “telltale tricks” and share your reactions in comments below.