Anderson Cooper Unveils First Commercial Spot, Reveals More Details on Syndie Show

By Alex Weprin 

CNN anchor Anderson Cooper kicked off the Television Critics Association Summer press tour in Beverly Hills yesterday, discussing his upcoming syndicated program “Anderson.”

Cooper unveiled the first commercial for the show:

As for the show itself:

Via THR, he says the show will give him a chance to show off his personality:

“I think that camera lens is small and it really transmits what is true, honest and real,” he says. “The way I’ve always worked stuff is just to try to be myself. Sometimes in the news business I’ve gotten knocked because people say I’m too human or in the field I’m too focused on human stories as opposed to the geopolitical significance.”

He continues, “To me, there’s not a big difference between the things that interest me in news and the things that interest me in daytime, so I don’t see it as wearing different hats. I just think in news, it hasn’t been my job to inject my sense of humor and now this is a venue that allows for more personality.”

Via B&C, Cooper says he might talk more about his personal life on the program:

When asked about his personal life and how much he wants to discuss it on the show, he first joked “I’m totally stumped by your question. No, I’m kidding. Obviously, people are interested and I totally get that,” Cooper said. “At this point I don’t talk about my private life. I’ve been doing news for 20 years and there is no real reason. It doesn’t seem appropriate in the news business. But as things change, we’ll see where the show goes. It’s not something I really thought about whether I’ll talk about or not. We’ll see what happens.”

Via Deadline, Cooper says if has to travel to cover news, he could do his show on the scene:

“I covered, over the past year, Egypt, the tsunami in Japan and the tornado in Joplin,” he said. “If I were away someplace, we could have shows (in the can) that we would run or we could actually do live shows from an event I was at. I’m not worried about it. It’s all very doable because I manage my time really well.” He stressed that his new gig won’t keep him not only from his nightly CNN 360 news duties but also from continuing to do six pieces a year for CBS’ 60 Minutes.