A colorful half-page ad in Monday’s New York Times didn’t drive viewers to the premiere of “American Made” on CNBC last night.
The one-hour documentary averaged 123,000 viewers at 8pm, and only 65,000 in the 25-54 demographic. The repeat at 11pm averaged 99,000 viewers and 71,000 in the demo.
Starbucks Chairman Howard Schultz must be a little disappointed. The show was touted as the “first-ever long form television profile” of the man. The series is scheduled to run for five more Mondays…
> Maybe CNBC should stick with repeats of NBC primetime shows at 8pm. Deal or No Deal delivered 325,000 demo viewers last Thursday…
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