Advertising Fusion Between News Corp. Platforms

By SteveK 

Mediaweek’s Anthony Crupi writes about the new FNC and FBN advertising strategy, Fox Fusion.

“Fox Fusion will allow clients to purchase time on the TV side of the business, while opening new opportunities to appear on non-linear platforms,” like the Wall Street Journal and, writes Crupi.

Paul Rittenberg, SVP of ad sales for FNC and FBN, described the plan, which begins next week. “It’s early in the process. But we’re ready to start presenting clients with an overview of all the opportunities that are going to be available to them,” he said.

One strategy could be a push for a bigger chunk of the lucrative morning news market. “If we could get another 100,000 25-54 viewers coming into Fox & Friends, that would still be a great boon for us,” he said.

So far, just the Wall Street Journal and its entities are being slated for the strategy, and not some of News Corp.’s other print publications like the New York Post.