“A year in, ABC has answered the biggest nagging question in its latenight lineup: Can ‘Nightline’ exist without Ted Koppel?,” Variety’s Michael Learmonth writes.
Since last November, Nightline “has added several hundred thousand new, and mostly younger, viewers.” But there’s a but: “Yet even with improved numbers, Madison Avenue is a constant source of pressure to lighten programming in the timeslot.
A 30-second spot on Nightline sells for about $23,000, compared with $56,000 a spot for Letterman and $68,000 for Leno. Much of that discrepancy is due to the wider array of advertisers competing for time on the entertainment shows.” More…
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