“The line dividing consumers’ TV time from their computer time narrowed further this past week, as Disney’s ABC News started offering its online 24-hour cable channel free to anyone willing to sit through a few ads,” MediaPost reports.
“Since the broadband channel originally launched back in March 2003–first as ABC News Live and later as ABC News Now–users have been required to pay either $39.95 for an annual subscription or $4.95 for a month. ABC is now introducing a ‘day-pass’ model, where consumers may agree to watch an ad in its entirety in exchange for carte blanche access to the site’s content for a day. Online magazine Salon.com and The Economist’s Web site, Economist.com, are both longtime ‘day pass’ devotees.” More…
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