ABC News’s new tagline: ‘See the Whole Picture’

By Chris Ariens 

Remember back in October when we showed you a picture from the photo shoot of ABC News anchors and correspondents? Well the network has announced it was part of a new branding campaign that launched today on “Good Morning America.”

ABC News’s new tagline is “See the Whole Picture”


We know how it feels. Right now there’s so much information coming at us it’s almost dizzying. But what if there was one place committed to making sense of it all. Committed to connecting the dots, for you – breaking things down. Not just talking at you, but making things clear – less confusion – more understanding. That’s the promise every day of ABC News. Watch and you’ll “See the Whole Picture.”