ABC Goes Mobile For Real-Time Results

By Chris Ariens 

MobileContentToday has the story and internal memo from ABC News president David Westin as the network continues to push its mobile content offerings, including a real-time election results feature.

Click here to see the site.

As for how ABC’s mobile content is doing, Westin writes, “we’ve seen traffic to our mobile web site grow 12% in December over November; video views were up 31%. And, let’s be frank, that’s without any real promotion. In the coming months, we will be looking for ways to take our growing light out from under the bushel basket.”