ABC’s Good Morning America continues as the most-watched morning show, while NBC’s Today show leads in the advertiser-friendly A25-54 demo.
Today’s demo streak is now at 115 weeks, its longest in 6 years.
Compared to the same week last year all three morning shows continue to shed audience. GMA is down -3 percent in viewers and down -7 percent in the demo. The Today show is down -1 percent in viewers and down -8 percent in the demo. CBS This Morning is down -8 and down -15, respectively.
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The averages for the week of March 5:
- Total Viewers: ABC: 4.477M / NBC: 4.219M / CBS: 3.485M
- A25-54 viewers: ABC: 1.374M / NBC: 1.504M / CBS: 907,000