Fox News Channel continued its cable news dominance in July not only beating CNN and MSNBC combined, but showing the most growth in the younger demo. In A25-54 viewers, FNC is up 48% in total day, and up 70% in primetime, compared to July ’08.
FNC had 9 of the top 10 shows in cable news in Total Viewers and ranks as the third most-watched basic cable channel behind USA and TNT.
Cable news’ #1 show for 104 consecutive months, “The O’Reilly Factor”, is up 37% over July ’08. “Glenn Beck Program” is up the most, up 120% over last year’s 5pmET show. “On the Record with Greta Van Susteren” is up 60% and “Hannity” is up 41%.
More info on FNC’s July, after the jump…
– FNC’s audience expanded in all categories during July 2009, besting CNN and MSNBC combined in viewership (for both Total Day and Prime) according to Nielsen Media Research.
– In the key 25-54 demographic, FNC posted the largest gains among all cable news networks in both Total Day and Prime Time – increasing an extraordinary 48% and 70% respectively when compared to July 2008.
– Among basic cable networks, FNC ranked third for the month in prime time viewership behind only USA Network and TNT, with CNN and MSNBC lagging behind at 15th and 26th, respectively, while continuing to battle each other for third place in cable news.
– FNC also secured nine out of the top 10 rated programs in cable news for the month based on total viewership. The O’Reilly Factor marked #1 for 104 consecutive months in July and led all programs with 3,075,000 viewers, ending the month up 37% over July 2008. Hannity was second, up 41%. Other notables include: On the Record with Greta Van Susteren (up 60%); Glenn Beck (up 120%); The FOX Report with Shepard Smith (up 36%)
– In the key 25-54 demographic, FNC expanded upon an already dominant lead in Prime Time averaging 530,000 viewers surging 70% compared with CNN’s 377,000 (up 40%) and MSNBC’s 252,000 (flat). In total day, FNC averaged 301,000 (up 48%) compared to CNN’s 231,000 (up 39%) and MSNBC’s 143,000 (down 7%). Meanwhile, CNN’s latest failure in Prime Time, Campbell Brown, finished in fourth place in 25-54 behind FNC, HLN and MSNBC at 8:00pm ET.
– In Prime Time, FNC bested CNN and MSNBC combined with an average of 2,071,000 viewers (up 43%) during July 2009, compared with CNN’s 1,127,000 (up 39%) and MSNBC’s 738,000 (up 24%). In total day, FNC also rated higher than the competition combined with 1,138,000 total viewers (up 36%) compared to CNN’s 723,000 (up 45%) and MSNBC’s 396,000 (up 12%).
– All weekday programs on FNC between 6:00am and 12:00am posted double-digit ratings gains in both total viewers and in the key 25-54 demographic – led by noteworthy increases in the 25-54 demo by Glenn Beck (up 211%), The O’Reilly Factor (up 75%), Hannity (up 68%) and On the Record with Greta Van Susteren (up 79%).