NBC’s Today show was the top rated morning show last week in both Total Viewers and the A25-54 demo. For the sixth week in a row, however, ABC’s Good Morning America has cut the gap in the demo, down to 210,000 viewers this week.
On July 18, when GMA had Miley Cyrus on to perform for their Summer Concert Series, GMA beat NBC in the demo.
Today has increased its season-to-date advantage over GMA in both categories.
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For the week of July 14:
Total Viewers: NBC: 4,510,000 / ABC: 4,000,000 / CBS: 2,370,000
A25-54 Viewers: NBC: 1,990,000 / ABC: 1,780,000 / CBS: 990,000