60 Minutes Is Partnering With Mobile Video Content Service Quibi on Weekly News Program

By A.J. Katz Comment

Jeffrey Katzenberg‘s mobile-first streaming service Quibi continues to tap the broadcast news networks for content as it builds its original programming slate.

CBS News’ 60 Minutes is the company’s next partner, and the two have announced a new partnership on a weekly news program entitled 60 In 6. Each episode lasts roughly six minutes.

The wide range of stories featured on 60 in 6 will be targeted toward the audience consuming content on mobile phones. A team of dedicated correspondents and producers will report for 60 in 6, delivering an original story each week. The program will launch on Quibi next April, and the team of correspondents and producers will also be announced in the coming months.

“This is a perfect opportunity to bring 60 Minutes’ style of storytelling, in-depth reporting and investigative journalism to a new audience,” said 60 Minutes ep executive producer Bill Owens said in a statement. “We are excited to launch 60 in 6, as our digital footprint is more important than ever.”

“60 Minutes has been, is, and will continue to be the gold standard of storytelling news journalism,” added Katzenberg, who is the Quibi founder and board chairman. “Bringing their talent and resources to a new form of storytelling could not be more exciting for us at Quibi.”

This is Quibi’s third partnership with a major news network. The service announced a partnership with BBC Global News last month, where the broadcaster will produce daily international news programming for Quibi.

Its first major partnership was with NBC News on a twice-daily news show, which, as appears to be the case with the 60 Minutes-themed show, will feature hosts, along with dedicated correspondents, to go with a custom-built studio in 30 Rock.

Quibi has a planned launch date of April 6, 2020. Shows will last 10 minutes and fewer, and the ad-supported version of the service will cost $5 per month. The ad-free version will cost $8 per month.

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