4th Today: The Press Release

By Brian 

The press release is out:

“On January 14, 1952, Today made history when Dave Garroway and the Today show made its network debut — the first two-hour morning program of its kind. In September, 2000, the program did it again — and expanded to three hours. And now, in the midst of an unprecedented 11 year run as the number-one morning news program, Today will once again make its mark on television history, and expand to four hours. The announcement was made today by NBC News President Steve Capus. The new hour will launch in September, 2007.”

No anchor announcements are being made at press tour. “In the coming months, NBC News will have more announcements about anchors and correspondents who will be added to Today to accommodate the fourth hour,” the release says.

Click continued for a quote from Steve Capus

“The success of the ‘Today’ show has been remarkable throughout its history, and the program has never been in a better position than it is right now,” said Capus. “This is a tribute to all the dedicated hard work of Matt, Meredith, Al, Ann and the entire behind the scenes team. You can’t do this with a program that isn’t a powerhouse — and that is exactly what we have at ‘Today.'”