The Friday news magazine ratings battle between Dateline NBC and ABC’s 20/20 has always been a competitive one. Dateline won the 2015-2016 broadcast season across the board, and is leading the current season to-date. But 20/20 has had a strong start to 2017.
The ABC mainstay beat Dateline head-to-head in the 10 p.m. hour in total viewers and in the key A25-54 demographic. 20/20 kicked off the quarter with episodes involving celebrity deaths, Diane Sawyer‘s My Reality: Hidden America special, and interviews with the Trump family.
This is the first time in 5 years 20/20 has topped Dateline in a first quarter. But while the quarter was strong, both newsmagazines are down compared to Q1 2016. It should also be noted Dateline aired fewer episodes than 20/20 this past quarter, and even fewer than in Q4 2016 or Q1 2016.
Here are the numbers:
|Q1 ’17||Q4 ’16||Q1 ’16||vs. Q4 ’16||vs. Q1 ’16|
While Dateline NBC may have experienced audience declines from previous quarters, it maintains the season-to-date lead.
|Show Name||Net||Total Viewers||A25-54
Dateline is in the midst of its 25th anniversary season on NBC, and today fans will be able to take their photos with life-size cut outs of the correspondents and anchor Lester Holt at 30 Rock’s NBC store.