10 Hours To Katie… Composing Her Song

By Brian 

“Writing a 10-second clip of music that will introduce Katie Couric” was “one of the biggest challenges” of Academy Award-winning composer James Horner‘s career, today’s Wall Street Journal says.

Hiring Horner was Bob Peterson‘s idea. In an A1 story, Brooks Barnes writes: “The process has been strenuous, in large part because Ms. Couric and CBS brass wanted him to pour an ocean of imagery into a musical teacup.” And Horner hardly ever watches TV news.

So “CBS hired a sonic-branding firm called Man Made Music” to help him out. And they eventually produced “over 100 different snippets of music, including a dozen versions of the 10-second intro theme.” Read the full story…