10 Hours To Katie… Composing Her Song

By Brian 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

“Writing a 10-second clip of music that will introduce Katie Couric” was “one of the biggest challenges” of Academy Award-winning composer James Horner‘s career, today’s Wall Street Journal says.

Hiring Horner was Bob Peterson‘s idea. In an A1 story, Brooks Barnes writes: “The process has been strenuous, in large part because Ms. Couric and CBS brass wanted him to pour an ocean of imagery into a musical teacup.” And Horner hardly ever watches TV news.

So “CBS hired a sonic-branding firm called Man Made Music” to help him out. And they eventually produced “over 100 different snippets of music, including a dozen versions of the 10-second intro theme.” Read the full story…

Advertisement
Advertisement