Tribune Media owned Zap2it.com has launched some brand new social TV features to provide more opportunities for engagement across their news site. “Zap2it Rewards Challenge,” its new product, is an “on-going program encouraging social conversation and sharing around popular TV shows and celebrities designed to build user loyalty and site stickiness.” The new program will also create a new social TV sponsorship opportunity for their brand advertisers. Zap2it shared further details about the program and the first promotion they’re running as part of it.
They’re already running the first promotion, to earn the “Head Writer Badge,” to get the chance to win an iPad. The cool part is that all you have to do is authenticate in with one of your social networks and then just read, like and interact with Zap2it content to instantly get points. Here are details from Zap2it on what you can do:
· Earn points and customized badges by taking common actions such as liking, sharing, interacting with blog posts, and checking in to shows.
· Share their activities with friends on social media sites and keep track of rankings on the Zap2it leaderboard
· Engage with like-minded fans, accumulate social currency, secure bragging rights and gain access to giveaways
Launching a program like this is a good move by Zap2it — readers should receive rewards for reading content. We predict that this Viggle-type implementation will start to appear more within the social TV world.