Last year at SXSW, we discovered a handful of social TV sessions, and they were packed to the gills. This year, there are more sessions and a bigger social TV presence across the board. In fact, taken together, it’s shaping up to be one of the biggest social TV events held so far. Both Natan and I will be there, and we’ve pulled together a social TV guide for those of you headed to SXSW later this week:
Thursday:
Upper Deck Social Panel by Social Distillery (session)
4:00 – 6:00 PM
Abel’s on the Lake
3825 Lake Austin Blvd., Suite 201
Lost Remote/Sawhorse Media’s Natan Edelsburg, Facebook’s Stefan Parker and several other social media experts gather to talk about social business strategy, cutting-edge social campaigns, advancement of social CRM tools and the future of the industry.
Friday:
@TVEngagement: Does Social Media Drive TV Ratings?
2:00PM – 3:00PM
Omni Downtown, Capital Ballroom
MTV Networks’ Colin Helms, Shazam’s David Jones, Bravo’s Ellen Stone, Food Network’s Susie Fogelson and Text 100’s Tara O’Donnell tackle the age-old question of how social media’s impact on TV can be measured.
Future of Entertainment: Viewer Becomes User
5:00PM – 6:00PM
Austin Convention Center, Room 18ABCD
GroupMe’s Jared Hecht, GetGlue’s Kimber Myers, MTV Networks’ Mike Scogin, Showtime’s Paul Chang and Bluefin Labs’ Tom Thai will discuss how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users.”
From Market to Make It: How Social TV Technologies are Guiding Audiences To The Content They’ll Love
8:00 – 10:00 PM
PromaxBDA at the CNN Grill
207 San Jacinto Blvd
Lost Remote’s Cory Bergman, GetGlue’s Alex Iskold and i.TV’s Justin Whittaker talk about the technologies, platforms and social strategies that aggregate audiences, drive engagement and create legions of passionate fans. Plus, drinks! This event is by RSVP only.
Saturday:
Integrating Brands into Social Television
9:30AM -10:30AM
InterContinental Stephen F. Austin, Capital Ballroom A
Oxygen Media’s Jennifer Kavanagh, Nielsen Digital’s Jonathan Carson, MTV Networks’ Kristin Frank, ESPN’s Michael Cupo and AdWeek’s Mike Shields lead a panel about how networks are bringing advertisers deeper into socially-blended experiences.
Creating the Code: A BBC Transmedia Documentary
9:30AM -10:30AM
Austin Convention Center, Room 18ABCD
Inside the BBC documentary “The Code,” which takes place online through games, puzzles, Facebook and Twitter, in the real world, and in Lost-style clues hidden within the TV show itself.
Top Chef: How Transmedia is Changing TV
11:00AM -12:00PM
Austin Convention Center, Ballroom D
Bravo’s Andy Cohen, Tom Colicchio (“Top Chef” judge), Lisa Hsia, Aimee Viles and Dave Serwatka will illustrate how “Top Chef 9” brought multi-platform storytelling beyond the linear screen.
Sunday:
Multiplatform Storytelling: Frontline War Stories
9:30AM -10:30AM
Austin Convention Center, Room 18ABCD
Learn how producers are experimenting, learning what works and establishing best practices in the new world of multiplatform storytelling, spanning both TV and film.
Can a Social Web of Things Keep TV Cords Connected
11:00AM -12:00PM
Austin Convention Center, Room 18ABCD
HBO’s Alison Moore, Fanhattan’s Gilles BianRosa, Bluefin Labs’ Jack Flanagan and Turner Broadcasting’s Rhonda Lowry discuss the future of media immersed in a world where everything is connected, and television becomes something that you live instead of just watch.
3 Screen Minimum: Convergence of TV & Social Media
11:00AM -12:00PM
Austin Convention Center, Room 12AB
Weber Shandwick’s Chris Perry, Verizon Wireless’ Eric Bruno, SportsNet’s Fred Harner and Foodspotting’s Soraya Darabi discuss how tablets and smart phones are becoming natural extensions of the TV viewing experience.
Monday:
The Not So Allied Forces of Social TV Comedy
12:30PM – 1:30PM
Austin Convention Center, Room 12AB
The BBC’s Will Saunders and Iris Worldwide’s Jon Burkhart talk about how comedy and social media have come together on the telly in the UK, and they promise “a live Twitter-powered experiment just for SXSW.”
Tuesday
Second Screen Dashboard: Cover Live Events Better
9:30AM -10:30AM
Austin Convention Center, Room 18ABCD
ESPN.com’s Patrick Stiegman along with the NY Times’ Brian Hamman and Julie Bloom will walk you through “how and why we put together and staffed a live events dashboard that dramatically increased traffic to our live coverage.”
How The X Factor USA “Got Social” in Season One
3:30PM – 4:30PM
InterContinental Stephen F. Austin, Capital Ballroom A
Mass Relevance’s Brian Dainton, Twitter’s Chloe Sladden, Syco Entertainment’s Jill Johnson, Fremantle Media’s Olivier Delfosse and Mass Relevance’s Sam Decker talk about how social was integrated into the X Factor on Fox across production companies, broadcasters, and social integration partners.
Did we miss any events? Parties we can promote? Email cory{at}lostremote.com.