Last year IntoNow surprised the market with an app that listened to what you’re watching on TV, allowing viewers to easily sync their devices to television. And now similar technology is starting to roll out across other second-screen apps. Yap.TV announced today it’s teamed up with Audible Magic to bring audio recognition to its apps later this quarter.
“ACR (automated content recognition) is fundamental to creating an interactive TV experience,” said Yap.TV CMO Shawn Cunningham. “By recognizing the content being aired, whether live or recorded, we can extend the entertainment experience on the second screen with real-time, synched content. We found Audible Magic to be an ideal partner with a robust platform capable of delivering on this vision today.”
Currently, Audible Magic works with more than 200 customers and partners, including Facebook, NBC Universal, SoundCloud, Viacom and Disney.
We believe this synchronization trend will continue, with most second-screen apps adding audio recognition or WiFi network methods to ensure the content on the second screen is lock-step with the TV screen. In fact, in our 12 social TV predictions for 2012, we even predicted that Twitter’s iPad app will add audio recognition.