Forecasters in Sunnyvale say that Yahoo’s three-year outlook is flush, with billions in revenue and double the cashflow after costs, and that Microsoft’s unwelcome takeover bid vastly undervalues the company. Google has gone on record to say that the potential takeover will hurt the Internet, as Microsoft’s corporate record isn’t exactly the picture of openness. Google also echoes Yahoo’s optimism about the future of online advertising during a down economy, saying that the advertising base is broad and international and also pointing to the past success of direct marketing in slow economies. The faithful will recall that 2011 has been identified as the tipping point when the online medium will surpass print and broadcast in total advertising value.
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