The Wall Street Journal’s video service, WSJ Live, has expanded aggressively beyond its iPad debut in September. This week, WSJ announced it has inked distribution deals with Google TV, Roku, Apple TV and Daily Motion. Earlier, it expanded to Boxee and a variety of internet-connected TV sets including Samsung, Sony and Yahoo’s Connected TV platform.
And last week, WSJ announced it would help power a new YouTube content channel. To date, the WSJ Live iPad app has been downloaded 125,000 times.
“We’re continuing to rapidly expand the distribution of WSJ Live and users are responding with high downloads and streams,” said Alisa Bowen, general manager of The Wall Street Journal Digital Network. “Adoption rates have far surpassed our original goal, and the demand for additional programming — as well as interest from advertisers — continues unabated. This is really just the beginning.”
WSJ Live offers four hours of original programming a day, tapping the Journal’s network of 2,000 journalists. In our experience here at Lost Remote, this is the most aggressive TV-like distribution we’ve seen of original video from a newspaper. Definitely worth watching.