WSJ’s wise media pundits Mossberg and Swisher now have their own vertical site, AllThingsD. There are seven staffers, including the cool John Paczkowski. You’ll find blog posts and the ‘Digital Daily Video’ feature and, in the making money realm, there are video prerolls and one banner ad position per page. And, relating to the “To brand or not to brand” discussion below, there’s no WSJ logo at top. Yep, it’s it’s own vertical brand. The site’s about us statement…
Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate
Plus: What the blogs have to say about AllThingsD