The CBS O&O has partnered with the Tribune-owned Baltimore Sun. Beyond the usual marketing arrangement, WJZ-TV video will appear on BaltimoreSun.com with WJZ pre-roll ads. “This makes our Web site even more robust, and it extends WJZ’s reach to the millions of readers who go to our site every week,” Baltimore Sun Editor Tim Franklin said. “That makes this more than your average newspaper-TV partnership.” The two newsrooms also agreed to coordinate coverage efforts.
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