Telescope, the company that powers participation TV solutions for ‘Dancing With the Stars,’ ‘America’s Got Talent,’ and ‘The Voice,’ among others, announced today that it is expanding into Brazil and other Latin American markets via a partnership with ScopeBrasil.
ScopeBrasil was founded earlier this year as a corss-platform audience engagement solution for media companies in Brazil. In partnering with Telescope, ScopeBrasil will be able to use its signature participation TV solution – Connect Live – to engage audiences.
An early iteration of the partnership produced #ArmsWideOpen, a World Cup social campaign that allowed fans to “power” in real-time which colors would appear on the Christ The Redeemer statue in Rio.
“Currently, Latin American TV networks, their audiences, and their advertisers are underserved in terms of the interactivity available alongside hit programs,” said Jason George, CEO of Telescope. “By providing our best-of-breed audience engagement capabilities to ScopeBrasil, we will enable brands, sponsors, and broadcasters in these regions to create a more valuable advertising experience, while at the same time bringing audiences closer to their favorite content.”
Telescope so far has made its biggest footprint in the U.S. but also powers the participation TV solution for ‘Big Brother’ in the U.K.