Many startups are trying to aggregate hyperlocal news and blogs in order to capture the long tail of local advertising revenue. Fwix stands out as a company that continues to launch new products and initiatives to push the hyperlocal media sector forward.
The company has been successful in securing top-tier partners (The New York Times) to test its local news API. Fwix is now making a broader range of geo-targeted content readily available through its platform, which publishers can access to create customized widgets and local feeds. Fwix’s flexibility gives publishers of all sizes the ability to pick and choose the granularity of local information included on their sites.
Fwix is adding geo-tagged status updates (from Twitter, Foursquare, Gowalla, and Brightkite), geo-photos (from Flickr, yfrog, Smugmug, and Twitpic), local events (from Eventbrite, Eventful, Upcoming, and Zvents), nearby reviews and restaurants (from Yelp and Citysearch), concerts (Songkick), local crime and government data, weather, listings (Oodle, Trulia), and deals from local merchants (Groupon, Town Hog, and Living Social).
Publishers can leverage Fwix to add a wealth of location-based content to their sites in minutes. Fwix functions as a content curation and distribution platform through which disparate networks are combined for the benefit of each publisher’s audience. Developers can use the API to pull in localized status updates, photos, and more. Publishers can create their own widget from any of the given geo streams. In functioning as a hub for geo-targeted content, Fwix has the potential to become a key touch point for the dissemination of the ever-lengthening tail of digital content.