Why don’t news sites link other sites?

By Cory Bergman 

I’m reading this NYTimes.com story about Deadline Hollywood Daily, a blog authored by LA Weekly’s Nikki Finke, which has become extremely popular since the writers’ strike. Now, there are various links inside the story, like Writers Guild of America and Disney. But click those links and you’re transported to other NYTimes.com stories about the same topic. Do you think somewhere — anywhere — the article links Deadline Hollywood Daily? Nope. And this is the same at the majority of newspaper and TV news sites across the country. Oh, must… not… link… off… the… site. So what does someone do after reading the story? They go to Google and type in “Deadline Hollywood Daily.” Yes, Google, the big “enemy” of media sites. How stupid.

Oh, want the link to Deadline Hollywood Daily? Here it is.

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