Culture Machine – a year-and-a-half old Indian digital video company – is announcing today at MIPCOM a partnership with What’s Trending, the US-based company that highlights the best of the web.
Culture Machine will be launching the India channel for What’s Trending and will be creating content in the region under the What’s Trending umbrella.
“We are incredibly proud to partner with Culture Machine, a company that shares our vision of creating television quality entertainment for the digital generation,” said Damon Berger, CEO of What’s Trending. “With Culture Machine, the format of What’s Trending will inform and delight audiences all over India and Southeast Asia.”
Culture Machine’s network of over 500 YouTube creators and production resources, combined with What’s Trending’s brand, will create a formidable new media property in India. The sale of Maker Studios to Disney in March demonstrated the power of digital video networks – especially the ones that succeed on YouTube – and MIPCOM this year may lead to a host of similar acquisitions and partnerships across the globe.