Washington Post adds Mark Luckie of 10,000 Words fame

Talk about a great hire and an even better story… The Washington Post has hired Mark Luckie to be its “national innovations editor.” Mark is the guy behind the 10,000 Words blog (an LR fave), a great Twitter feed @10,000 words, and he was the multimedia producer for California Watch. Notes Nieman Reports – Mark’s a great example of how self-branding can lead to greater things. So what does the job entail?

… experimenting with tools that will allow for better production on the Post website; fostering conversations and online engagement among readers; (and) devising new methods of crowdsourcing… Luckie notes that the job will have a particular focus on “finding out what works for the Post.” In other words: his role won’t be simply to “find out what’s cool and what’s hot,” Luckie says, but to “actually develop a strategy that will help not only the Post, but also the readers.

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Good hire by WaPo. We look forward to seeing what kind of freedom Mark has to develop interesting new products that advance the state of journalism.