Warner Music Group has launched three FAST channels on The Roku Channel.
Roku Channel’s Live TV Guide now offers free streaming of the three brand-new channels, WMX Pop, WMX Rock, and WMX Hip-Hop.
Each of the three live, linear music and entertainment channels will concentrate on a certain genre and be programmed using knowledge about customer behavior. The FAST channels feature music videos and live performances from artists in Warner Music’s catalog and original programming from WMG’s media brands like UPROXX, HipHopDX, Songkick, Cover Nation, The Pit, and Lasso Nation.
“We’re extremely excited to partner with The Roku Channel to bring our robust music video catalog and original programming to every screen,” said Ben Blank, President, Media & Content Business, WMX, in a statement. “The FAST channel space is expanding rapidly, and this move enables us to further reach music fans everywhere they are. The Roku Channel has been an incredible partner, and as the market leader in FAST, their ecosystem provides the perfect environment to launch our channels.”
In addition, the FAST channels will debut several brand-new, series, including UPROXX’s People’s Party with Talib Kweli and Fresh Pair, starring Just Blaze and Katty Customs and Iconic Records: Life After Death, a new show focused on the world’s most iconic albums, including Notorious B.I.G.‘s Life After Death.
“The Roku Channel is an industry leader in FAST, and we’re thrilled to partner exclusively with WMX on their entrance into the space,” said Ashley Hovey, Head of The Roku Channel, AVOD. Music is a top content category for our users, and we look forward to helping WMX harness The Roku Channel’s scale to bring audiences their favorite music video programming, exclusive WMX original content from in demand artists and more.”