In June, Warner Brothers announced they’d be launching a web series called “Aim High” with Twilight star Jackson Rathbone. The series will be about a high schooler who leads a double life as a spy. Friday Night Light’s Aimee Teegarden will also star in the series. The innovative and interactive part of the show, which will premiere in August is that you will be able to star in the show using their Facebook app.
Warner Brothers press release explains how:
By choosing to watch “Aim High” in a personalized viewing mode through the show’s Facebook page, viewers will be able to see themselves or their friends integrated into select scenes throughout the series – from their photo appearing on a student body election poster, to having their name seen as graffiti on the bathroom wall. This video application not only allows consumers to have an immersive and engaging viewing experience, but also a social one where they can share comments, scenes and Tweets about their favorite moments from the show.
The idea of integrating viewers Facebook content into the show is pretty cool and could set a precedent for every web-series out their trying to engage and involve their audiences. While there is no announcement to air a series on TV that will integrate your Facebook profile, this will definitely help drive tune in as Facebook positions itself to become a leader in social entertainment. Watch the trailer for the show below: