Some studios have been dragging their feet with video on demand because they’re afraid it will cannibalize DVD sales. But a new study shows households with VOD only buy 1% fewer DVDs every year. Yes, again, the studios don’t understand that adding new platforms is actually additive (remember their big fight over the VCR, which ended up making them billions?). Hopefully this new study will serve as a catalyst to get some better movies on VOD.
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