Viggle’s ‘Audience Network’ to provide advertisers with big second screen opportunity

By Natan Edelsburg 

As social tv analytics become increasingly important for networks and advertisers alike, second screen apps now find themselves in a great position to enhance their revenue streams. Viggle, an app that “listens” to what is on TV and rewards users with points for every minute watched, has recently announced the launch of the Viggle Audience Network. The network will provide advertisers with access to very specific groups of the ten million users – included more than three million registered Viggle users. Viggle Audience Network launch partners include BoxfishBuddyTV, and Dijit Media’s NextGuide.

“The Viggle Audience Network aggregates the sizeable audiences of all of these popular second-screen properties,” said Kevin Arrix, Viggle CRO. “Through the network, which we’ll be spearheading, we’ll be able to bring scale to advertisers who are looking for mobile, video, and engagement advertising centered around and as an extension of their TV buys.  Today’s announcement is just the beginning and we plan to announce other partners shortly.”

The initial partners announced make sense for Viggle. They represent different aspects of the second-screen ecosystem and will complement Viggle’s efforts around television loyalty. It is not difficult to imagine how partnering with Buddy TV and NextGuide will function within the network. NextGuide’s discovery and reminder experience will play a part in getting users to begin watching a show, where they might then check-in using Viggle. After the conclusion of the show, users can likely be retargeted when they read about those same shows using the Buddy TV Guide.