Viggle – the entertainment marketing and rewards platform – today announced an expanded relationship with music and video metadata company Gracenote.
Soon, Viggle users will be able to identify and match TV programs and movies with their mobile device in addition to being able to identify music, which they’re able to do now with the current Gracenote integration. With Gracenote’s Entourage ACR platform in place, Viggle users should expect faster, more accurate identification of the shows they’re watching.
Within the Viggle app, Gracenote Entourage uses the built-in microphone in tablets and smart phones to identify a TV show by “listening” to a snippet of the show’s dialogue and soundtrack. Once identified, Viggle retrieves the TV show’s image and other details from Gracenote. Users earn points for every minute they’re checked-in to the show so the enhanced identification process should make it easier to generate points, and ultimately receive rewards.
“The Viggle Platform now has over 7 million registered users and we’re growing rapidly. Thousands of users are joining the platform every day and we want to make sure we have the best technology in place to deliver our experience to Viggle users,” said Greg Consiglio, president and COO of Viggle Inc. “Expanding our technology relationship with Gracenote helps us deliver our promise to users and our TV network and advertising partners, to grow the largest entertainment marketing and rewards platform.”