Brands are still watching their social communities grow after the Super Bowl. According to ListenFirst’s Social Audience Impact Score, Victoria’s Secret, Coca Cola, and Budweiser are ahead of the pack.
The Audience Impact Score looks at how brands grew their social followings relative to their usual, pre-Super Bowl growth rate, after tracking them all January, according to a statement. Victoria’s Secret drove about 92,000 new fans since game day. Fifty seven percent of that action was on Instagram.
But Facebook is where brands really feel the love. A spokesperson for ListenFirst says that:
when looking at the top three brands that gained the most new fans on each channel, the top three on Facebook (Coca-Cola, Budweiser, Weight Watchers), gained more new fans than the top three on any other channel, but Instagram was second. We saw that with Facebook last year, too. And Coca-Cola gained the most new fans on Facebook last year as well.
Here’s the full list of brands and their score: