Twitter to Stream Thursday Night Football

By Karen Fratti 

Twitter’s COO Adam Bain announced Tuesday morning that the social network will be using Periscope to livestream ten Thursday Night Football games next season. Bain added that they will also control “some” of the ad inventory, according to Variety. They’ve also secured rights for the pregame and postgame content.

Industry insiders and fans are reacting to the deal on, of course, Twitter.

Good or bad, it will definitely be a partnership to watch.