Twitter and NBA Partner on #NBAFinals Timeline

By Adam Flomenbaum Comment

NBA fans are among the most vocal on Twitter and tonight, with the Cleveland Cavaliers and Golden State Warrior set to kick off the 2015 NBA Finals, Twitter partnered with the NBA to create a dedicated #NBAFinals Timeline. Twitter has created timelines before–such as one for the Super Bowl–but this marks the first time a U.S. sports league has partnered with them as part of a joint effort.

The timeline launched today, and can be accessed via #NBA or #NBAFinals. The experience also includes “hashflags,” which were a big success during the 2014 World Cup. Hashflags include:

  • #NBA: NBA logo

  • #NBAFinals: Larry O’Brien Championship Trophy

  • #CLE and #AllinCLE: Cavs logo

  • #GSW and #DubNation: Warriors logo