After more funding from Alibaba – to the tune of $50 million – Peel continues to be on a hot streak; and for good reason. The smart remote technology company is able to truly track what viewers are watching on TV, recording 5 billion remote commands each month. More, in just 30 months Peel has 100 million-plus users.
The company last week released data on it users’ level of engagement with this year’s fall TV lineup based on the number of tune-ins vs. tune outs during the first 15 minutes into the show.
Peel found that ‘Scorpion’ (CBS) and ‘Gotham’ (FOX) were at the top of the heap with 78% and 75% of users, respectively, remaining tuned in to the network after the first 15 minutes. Not all shows were as effective at holding on to an audience: Nearly half of NBC’s ‘A to Z’ and ‘Bad Judge’ viewers changing the channel by 15 minutes into the show.
Below, some additional insights from Peel:
Don’t believe the hype? – “Gotham” with its Caped Crusader pedigree garnered a lot of attention ahead of the premiere and, as might be expected, had the overall highest number of reminders to watch before the premiere aired. But “Black-ish” seemed to benefit from good water cooler word of mouth, with the highest reminder ratio during the first 24 hours after its premiere.
Short Attention Span – Tops of the 30-minute shows, “Black-ish” had 72% of users still tuned in after the first 15 minutes, although “Mulaney” wasn’t far behind with 70%. However, the number of people setting reminders for “Mulaney” within 24 hours after the premiere drop significantly, while “Black-ish” remained strong.
My New Fave! – “Scorpion” and “How to Get Away with Murder” had the highest percent of favorites after the show aired, as a function of tune-ins to the premiere.
Mars vs Venus – Maybe not so surprisingly, men seemed to favor “Gotham” and “Scorpion,” nearly 2-1 while the reverse was true for “How to Get Away With Murder” and “Red Band Society.” Shonda Rhimes still has the touch with the female demographic.
Mars and Venus on the Same Page – “Stalker,” “A to Z,” and “Mulaney” all had nearly an even split in gender demographics proving equal appeal to both men and women.