Tubi has entered into a content partnership with leading Korean entertainment company CJ ENM that will bring over 75 Korean films, dramas and K-POP series to the service.
A total of 500 hours of Korean-language content will be added to Tubi’s non-English programming lineup beginning this month.
“Our partnership with CJ ENM comes at an optimal time for Tubi as we scale and enhance our focus on foreign language content,” said Adam Lewinson, Chief Content Officer, Tubi. “Korean-language titles have been an increasingly popular destination for Tubi viewers and we’re excited to kick off this collaboration with a leader in the Korean content space.”
Titles available starting this month include Squad 38, Reply 1994, Hogu’s Love, The Chronicles of Evil, A Werewolf Boy, Hindsight and eight seasons of M Countdown, with additional titles to be added in 2023. Viewership of Korean programming has increased by more than 25% on Tubi over the past year, making it one of the fastest-growing categories for non-English material on the site.
“We are excited to bring our content to Tubi viewers as we look to expand our global reach not only by launching our content on various platforms but also in terms of offering a wide range of services from AVOD to FAST,” said Sebastian Kim, Director of Content Sales & Acquisitions at CJ ENM. “We plan to continue to seek opportunities to increase the accessibility of our content to global audiences to meet the growing demand of K-content.”