The most popular entertainment site on the internet is gearing up to launch a spinoff site in DC. Called TMZDC, it would focus on lawmakers, administration officials and media personalities instead of Hollywood stars. I’ll admit, I’ve always been fascinated by TMZ.com (and the site’s supervising producer is a friend of mine) because it grew out of a canceled TV show and became a whirlwind success online. Part of its success is due to a sort of guerrilla approach to video — freelancers weilding mini-DV cams who join the paparazzi on the streets of Hollywood. These clips (mostly raw) are combined with a freshly-updated blog that frequently breaks entertainment stories written by TMZ’s relatively small staff. Now the question is, will people be drawn to see the same kind of coverage featuring politicians and media types rambling around DC? I’m betting yes.
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