Despite a tough May book for the networks and a troubled U.S. economy, “the haul for the Big Four and CW should come in within a few hundred million of last year’s roughly $9 billion total,” reports Variety on the upfront. Rate increases range from 5 to 10 percent. Meanwhile, Fox “is said to be benefiting bigtime from its gamble of reducing commercial break time in its high-profile new dramas” with rate premiums as much as 30 percent.
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