The new new media

If you’re still calling the Internet business “new media” — stop. The “new” new media is placed-based — gas stations, malls, stores – etc. The local Albertsons now has “CheckOutTV,” the mall has a big TV ad kiosk – and even many gas stations are now using services like PumpTopTV. There’s big opportunity for advertisers here, because you can provide your existing (or repackaged) content – and perhaps even sell the surrounding ads. Part of the WNBC restructuring (below) is an increased focus on placed-based TV.