As the year is coming to an end we’re going to start seeing a lot of interesting data on 2011, the first full year that social TV really started to mature. Trendrr has released a fun infographic on the top “tent-poles” of 2011.
Surprisingly perhaps, the Royal Wedding came out slightly ahead of the MTV VMAs as having the most social activity (both over 5.5 million) for the year. It’s interesting to see the information, but the lingering questions are what does this aggregate data mean for ratings, advertising data and the traditional TV business at large. It’s definitely a list that networks will want to see their tent-poles enter, but at the same time having the most comments isn’t always the ultimate goal.
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