Blogger Jason Kottke has described his negative reaction to purposefully disruptive TBS promos. The promos pause the current TV show DVR-style and deliver a 10-second pitch before returning to regular programming. The “pause promos” are used sparingly, though they’re not new. Check out this LR post from July 2007, evidence that TBS has been trying this out for about a year. Showtime is also currently using this technology to promote Weeds.
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