View Post Networks | Ratings Trevor Noah’s Debut Drives Positive Engagement By Karen Fratti on Sep. 29, 2015 - 11:24 AM In the two hours after the show, there were 36,279 tweets around the Daily Show and sentiment was 38 percent positive, 54 percent neutral, and 8 percent negative.
View Post Advertising/Marketing Modelo Leads Ad Spots During Daily Show By Karen Fratti on Aug. 7, 2015 - 9:03 AM Stephen Colbert and Steve Carrell made for some of the best TiVo'd moments.
View Post Twitter #JonVoyage: Fans Prep for Stewart’s Final Show By Karen Fratti on Aug. 5, 2015 - 2:30 PM "If Arby's doesn't have a commercial during the last show, someone dropped the ball," tweets one brand savvy fan.
View Post Advertising/Marketing Arby’s, Michael’s Brands Most Associated With Daily Show By Karen Fratti on Aug. 4, 2015 - 11:06 AM Arby’s was by far the brand most associated with Jon Stewart, at least 5.5X more associated to Jon Stewart than Michael’s, which was 18% as associated to Stewart in the same time period.
View Post People Social Media Killed the ‘Daily Show’ Host By Karen Fratti on Mar. 31, 2015 - 3:00 PM For the first time, we get to know a host through social media and his Vimeo doc. It's a shame we don't like what we see.
View Post Awards | Ratings Social Scoreboard: Week of February 9 By Adam Flomenbaum on Feb. 16, 2015 - 6:23 PM As we covered earlier today, last night's 'Saturday Night Live' 40th Anniversary special was one for the Nielsen Twitter TV Ratings record books.