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Advertising/Marketing | Social TV

Social Lift for Brands Mentioned During Letterman’s Finale

By Karen Fratti on May. 22, 2015 - 12:00 PM

Although Scientology advertised on Twitter, it was a Dave joke that caused consumption around the brand skyrocket in the final hour of the show.

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Networks | Social TV

Exclusive: Behind MTV’s 2014 Movie Awards Partnership with Tumblr and Taco Bell

By Adam Flomenbaum on Apr. 28, 2014 - 10:00 AM

When it came time to carry out the first iteration of a partnership with Tumblr to provide a custom advertising solution for Taco Bell during the 2014 Movie Awards, MTV thought outside the bun. The Giffie Awards – in which ...

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Advertising/Marketing

The top social TV commercials: Super Bowl edition

By Natan Edelsburg on Feb. 13, 2013 - 7:16 AM

Between the Super Bowl, Grammys, and the Academy Awards, February has become the biggest month for social TV. In terms of commercial-related chatter, though, nothing has surpassed the Super Bowl. Taco Bell’s “Live Young” ...