Social TV An inside look at Cinemax’s social TV strategy for ‘Hunted’ By Natan Edelsburg on Sep. 28, 2012 - 8:05 AM Cinemax is preparing to launch their latest original series and have tapped social TV fan experts Campfire to birth an experience to build buzz in time for the premiere. Hunted, a Bourne Identity-type show premiering on October 19 ...
Social TV 'Political Animals' uses fictional news site to engage fans By Natan Edelsburg on Jul. 23, 2012 - 11:20 AM USA Network's busy summer continues with the recent launch "Political Animals", a new (limited series) political drama starring Sigourney Weaver as a Hillary Clinton-type lead navigating political and personal drama. The show's se ...