An inside look at how Starlight Runner develops social TV storytelling
The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers). To help the Turtles take over multiple screens, Nick tapped Starlight ...
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Why is SpongeBob is so popular on social? Nickelodeon talks about social TV strategy
Ever glance at the social TV charts and notice how Spongebob is consistently at the top at different parts of the day? Nickelodeon's powerful pineapple under the sea has also created a passionate fan culture. The Viacom owned kids ...
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