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An inside look: Nickelodeon’s new iPad app rises to the top of iTunes

By Natan Edelsburg on Feb. 24, 2013 - 12:11 PM

You can officially get slimed…on the second screen. Nickelodeon‘s new iPad app, “Nick App” (available for iPad here), hit iTunes on Thursday and has already risen to the number two spot in the U.S. for free ...

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An inside look at how Starlight Runner develops social TV storytelling

By Natan Edelsburg on Dec. 25, 2012 - 12:02 PM

The Teenage Mutant Ninja Turtles are back and are taking over multiple platforms as Nickelodeon grows the brand for a new generation of kids (and pizza lovers). To help the Turtles take over multiple screens, Nick tapped Starlight ...

Why is SpongeBob is so popular on social? Nickelodeon talks about social TV strategy

By Natan Edelsburg on Jun. 8, 2012 - 7:55 AM

Ever glance at the social TV charts and notice how Spongebob is consistently at the top at different parts of the day? Nickelodeon's powerful pineapple under the sea has also created a passionate fan culture. The Viacom owned kids ...