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Exclusive: Behind MTV’s 2014 Movie Awards Partnership with Tumblr and Taco Bell
When it came time to carry out the first iteration of a partnership with Tumblr to provide a custom advertising solution for Taco Bell during the 2014 Movie Awards, MTV thought outside the bun. The Giffie Awards – in which ...
An inside look at MTV’s social strategy for last night’s 2013 MTV Movie Awards
With more than 143 million Facebook likes and 1.2 million Instagram followers, MTV ranks as one of the biggest brands on both platforms. The network continues to outpace its rivals in terms of digital innovation, and with the M ...
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