View Post Research Nielsen Study: Live Airings Best Time to Promote Series By Karen Fratti on Nov. 23, 2015 - 3:22 PM Most of the tweets seen around a series happen during the live telecast.
View Post Twitter TGIT Emoji Unlock Exclusive Content on Twitter By Karen Fratti on Sep. 22, 2015 - 1:46 PM ABC has activated a set of emoji for the Shondaland empire.
View Post Twitter TGIT Dies With McDreamy By Karen Fratti on May. 7, 2015 - 3:00 PM Let the tweets speak for themselves.
View Post Twitter Where Are All The ‘Scandal’ Tweets? By Karen Fratti on Mar. 5, 2015 - 3:12 PM Let's just call it a fourth season slump
View Post Twitter We Can Just Cancel The Oscars By Karen Fratti on Feb. 16, 2015 - 10:49 AM After the Grammy's and SNL40, who needs them?
View Post Ratings | Research 68% of Twitter Convos Happen During Live Broadcast By Karen Fratti on Dec. 16, 2014 - 1:15 PM Most Twitter conversations around television happen during the live broadcast, during the event whether it’s the finale of “Sons of Anarchy” or a good football game. Brands though, are starting to run campaigns t ...
View Post Social TV Everyone is a Critic: VH1’s ‘Drumline 2: A New Beat’ Flops With Fans By Karen Fratti on Oct. 28, 2014 - 11:01 AM If this is another golden age of television, it’s also a golden age of social criticism. Social media means networks can market new shows and pump up the crowd in the hope that everyone will live-tweet it and draw more adver ...
View Post Twitter Calling All ‘Scandal’ Rookies: A Guide to ABC’s Thursday Night Hashtags By Karen Fratti on Sep. 24, 2014 - 12:30 PM ABC is making a bet that they are dominating your Twitter feed on Thursday nights — and if “Scandal’s” success in past year is any indication, the highly promoted Fall 2014 lineup is going to be hard to ign ...
View Post Research | Twitter Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate By Adam Flomenbaum on Sep. 23, 2014 - 10:00 AM In a post last week for the Twitter’s Media Blog, Anjali Midha, the company’s Head of Global Media & Agency Research, unveiled the findings from a look into the short-term and long-term benefits of shows, stars, a ...
View Post Networks ‘House of Cards’ live tweets ‘Scandal’ as Kerry Washington and others reply By Natan Edelsburg on Mar. 1, 2014 - 5:20 PM House of Cards continues to ramp up their social TV footprint and it’s now going way beyond just sharing their own show’s content. The show’s official Twitter account, @HouseofCards live tweeted Thursday night&# ...