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Study: Advertisers Can’t Spend on TV Alone Anymore

By Adam Flomenbaum on Aug. 14, 2014 - 1:30 PM

Collective, a cross-platform advertising company, and Viggle, the social TV check-in and rewards company, have been trying to convince advertisers that they cannot rely solely on linear TV advertising to reach consumers. Now, a re ...

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Advertising/Marketing

How Collective is Helping Advertisers Reach TV Audiences Across Screens

By Adam Flomenbaum on Jul. 21, 2014 - 10:00 AM

Collective, a leading provider of multiscreen advertising solutions, currently works with 77 of the top 100 AdAge Advertisers and is a rumored IPO candidate. Its core product allows advertisers to reach their audiences no matter ...