Beginning on Aug. 31, T-Mobile will provide Apple TV+ as a free perk to all new and existing Magenta Max subscribers.
“Magenta Max customers love streaming. So of course, we’re giving them more of what they love because that’s just what the Un-carrier does,” said Mike Sievert, T-Mobile CEO, in a video. “It’s moves like this—giving customers more without asking more from them—that have made T-Mobile the value leader in wireless. Now, with America’s most-awarded 5G network, T-Mobile customers don’t have to choose between the best value and a great network.”
Additionally, Magenta customers can also enjoy six months of free Apple TV+, after which they’ll be billed $4.99 monthly.
T-Mobile already offers other streaming perks like Netflix in the U.S., a free year of Paramount+ and TelevisaUnivision’s premium tier streaming service ViX+ and discounts on YouTube TV and Philo.
T-Mobile isn’t the first teleco to give customers free access to streaming platforms.
Verizon offers a Disney+ promotion to prepaid customers where users get six months of the streaming service.
Meanwhile, AT&T is considering rebundling HBO Max for new customers, an offering the company removed after AT&T sold WarnerMedia to Discovery.
But not all of these promotions last.
In June, NBCUniversal CEO Jeff Shell warned that Xfinity subscribers might eventually have to say goodbye to their free Peacock Premium subscription. At this time, Peacock Premium, which normally costs $4.99 per month, is already included at no extra charge for any Xfinity Flex, Xfinity X1 and video customers who also have an Xfinity internet or Digital Starter TV subscription.